Three key things that team KSA learnt from their training in London

9. March 2015

KSA visited London recently to attend several exciting and fruitful training sessions. Even if these topics are not related specifically to eye surgery, these ideas can be applied to many industries.

Below are the three main facts and ideas that we learnt from London – some of these could be useful for you too:

The use of social media, optimisation of websites and blog postings are the future of marketing.

Content marketing has become the new buzzword in the advertising world. No matter what the industry, social media should be professionally managed and websites regularly updated. Blogs are a great way to share information with your current and prospective clients.

Network, meet new people and introduce your business.

Good old small talk is the beginning of most business relationships. The key events of your industry are not to be missed as they offer a great opportunity to talk about what you do and what your strengths are. Create good contacts with service providers, business partners and clients. Smile, and you will be remembered.

Do what you love, love what you do.

When your staff members’ eyes are shining with happiness while doing their jobs, it is evident to external parties and creates a sense of trustworthiness. Enjoy what you do, create a fantastic team spirit and positive energy – and see how well it reflects in your clients’ satisfaction.
KSA attends the congress of the European Society of Cataract and Refractive Surgeons every year, to keep up with the latest developments and trends. This year the conference took place in London and in addition to the exhibitions, the participants were also trained on a great variety of topics.